Spotlight on the 2022 Financial Brand Forum, Las Vegas
Why is Adventure House exhibiting at this conference?
Connecting with peers, meeting up with previous and existing clients, and providing attendees with insights, expertise, new ideas and strategies to bring back to their workplace to put into practice.
Having gone through a transformation ourselves including a deep dive to refine our positioning, streamlining our expertise, as well as an update on our website, this is the perfect time to be a part of the conversation and a resource to help financial brands achieve their marketing goals.
Plus, it’s in Las Vegas, so there’s that too
What is our vision for the conference?
With a focus on video marketing, our main message is “Put your Brand in Motion”. In motion having a dual meaning. First, creating motion-based content in social channels should be on your radar and, second, migrating from static marketing to a motion-based creative strategy can dramatically move the needle and get better results. This isn’t fluff—in our LinkedIn marketing campaigns, the analytics of video-based ads routinely outperformed static images by up to 60%.
Do we have a history with the Financial Brand Forum?
Yes, since 2015. We were asked to host their Website Makeover session in the main ballroom in front of an audience of over a thousand at Caesar’s Palace in Las Vegas.
Prior to the event, banks were asked to submit their names/companies if they wanted to be a part of a special live website makeover session. From dozens of names, the venue randomly selected Ridgewood Savings Bank as the recipient. In front of the audience, we audited their website (at the time), provided a deep dive on the analytics, and recommendations for site improvement before beginning the live website makeover session. For the main event, we presented our case for two very unique website design approaches and the audience voted on their mobile phone live for the design approach they liked best. A clear winner was selected too!
In addition, we created a pre-event video where we interviewed regular people on the street to get their input on their bank’s website. It provided lots of great information and a few laughs too, take a look:
What are our goals for the conference?
We’re looking forward to having great conversations, learning from people what their goals and challenges have been, and what’s worked and what hasn’t for their brand in the past.
In addition, we can’t wait to show great video content based on use cases, provide thought leadership, make new connections, and share a special promotion too.
If you’re headed to the Financial Brand Forum, we’re looking forward to seeing you there!
- About the Author
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Alex is the president of Adventure House and is based out of New York. He lives with his family and little cavapoo, Daisy.