Upbeat Designs Website

To differentiate Upbeat Designs, we implemented a two-part approach. First, since it was essential to demonstrate quality craftsmanship, we utilized large photography throughout the site to showcase not only the settings but to spotlight the details. Second, we created messaging that tied the Upbeat Designs brand to Brooklyn: Handmade in Brooklyn means local quality and Brooklyn pride.

Scope included brand voice development, content development, UI/UX design, and responsive HTML development.