Citi Supplier Finance Animated Video

Creation of an animated video for Citi Supplier Finance that demonstrates its strategic benefits for companies looking to utilize the program. A unique linear animation style was employed to highlight key customer benefits throughout the video.


Prior to animation, a key step in the process is to develop storyboards to demonstrate the visuals that will later be animated. The designer will create the main sequences in storyboard format that are keyed to the script for client review and approval.