Marketing Case Study: Scholastic Super Reader
To creativity and beyond!
Overview
Scholastic is the preeminent children’s book publisher bringing memorable characters to kids’ imagination like Clifford the Big Red Dog, Harry Potter, and more. Their books and educational materials strive to inspire students and enrich them with the joy and power of reading.
To aide teachers in the classroom, Scholastic Super Reader is a program that makes the student the hero by allowing them to better engage with books and words through a variety of resources provided.
Creative Strategy
Fun is the keyword associated with then Scholastic Super Reader creative strategy. Starting with a brand identity in a hand-drawn style style that made the student the hero, we mixed original and stock illustrations to show how stories open up fresh, imaginative worlds to students.
This unique approach, mixing illustration and infographics, differentiated the program over other Scholastic programs, as well as the competition.
Visit Scholastic to learn more about Scholastic Super Reader.
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