Breaking out of the social media box.
Thinking diﬀerent meant saying goodbye to traditional design tactics for social marketing, like static images, and overused stock images.
Breaking out the box meant, ﬁrst and foremost, providing clarity to the message. Second, employing unique, simple yet bold creative strategies to have the message come to life. And, third, incorporating motion graphics into the creative strategy ensured drawing immediate attention from a viewer when scrolling through a feed.
Of course, aligning to brand standards is essential, but pushing the boundaries to connect creatively with an audience in a fresh, new way is essential for awareness and sales.