Marketing Case Study: Citi Great Spend Shift marketing campaign
Using imagination through adversity.
![the great spend shift](https://adventurehousenyc.com/wp-content/uploads/2021/12/SpendShift_header.png)
Overview
During the heart of COVID when people were in lockdown and services like dining out and travel came to a screeching halt, companies had to pivot. For Citi, one challenge was to creatively communicate to corporate clients a shift in spend strategy.
Creative Strategy
Communicating a shift—or change— in process is never easy. Messaging was developed that communicated the change in a fun manner, case studies were developed that showed the possibilities, infographics were created that depicted how the shift works, and — the piece de resistance — was the creation of a game: The Great Spend Shift.
![shift marketing campaign](https://adventurehousenyc.com/wp-content/uploads/2021/12/city1.jpg)
The concept behind the game was simple: Make it fun but also challenging users to beat their best high score to win small, fun prizes.
![a game](https://adventurehousenyc.com/wp-content/uploads/2021/12/city2.jpg)
This unique approach, mixing traditional marketing tactics with interactive engagement, shows how even the most complex challenges can be overcome with the right creative strategy.
![Newsletter Mockup](https://adventurehousenyc.com/wp-content/uploads/2021/12/box2_SpendShift.jpg)
Need fresh marketing ideas?
Fill out the form and we’ll get back to you ASAP. If you would like to discuss your needs, please email Alex or give him a call at 212-243-6867 x212.