Website Case Study: American National Bank
Banking on a website for differentiation.
Overview
American National Bank is the second largest locally-owned bank based on deposits in the Omaha, Nebraska and Council Bluffs, Iowa markets. With $3.4 billion in assets and over 500 employees, American National Bank operates 30 branches in Nebraska and Iowa, and seven locations in St. Paul, Minnesota, operating under Western Bank.
Their strength is attributed to their brand values and strong local commitment to the community which provides a competitive advantage over emerging fintech companies, large global commercial banks, and other regional banks.
Strategic needs
Create a bold, modern website for the third largest bank in Omaha. Showing support and dedication to their local communities was as essential as well as providing innovative retail and business banking solutions. Recipient of a Graphic Design USA award, a contemporary design was critical to differentiate the local financial brand from the tough local and global competition and was essential to the success of the project.
Website Platform: Drupal
Custom-designed site built on a Drupal CMS platform, the website is designed to support a successful sales process by serving both as a pre-sales touchpoint as well as a means to open accounts online as well as drive leads to local sales representatives.
Website Strategy
- Creative, bold responsive design and unique typography designed to differentiate from the competition. By utilizing a modern, simple UI/UX design, the website differentiated the brand from its local and global competition.
- Compliant to ADA Level AA standards as mandated by Web Content Accessibility Guidelines (WCAG) 2.0 requirements that public websites should support. This ensures equal accessibility for people with disabilities as it relates to type size and weight, captions for photos and video elements, user interface elements, andoverall user experience.
- Focus on financial education, American National Bank is able to use the new website as a tool to provide customers with insights into achieving their financial goals.
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