Banking on a website for differentiation.
American National Bank is the second largest locally-owned bank based on deposits in the Omaha, Nebraska and Council Bluﬀs, Iowa markets. With $3.4 billion in assets and over 500 employees, American National Bank operates 30 branches in Nebraska and Iowa, and seven locations in St. Paul, Minnesota, operating under Western Bank.
Their strength is attributed to their brand values and strong local commitment to the community which provides a competitive advantage over emerging ﬁntech companies, large global commercial banks, and other regional banks.
- Creative, bold responsive design and unique typography designed to differentiate from the competition. By utilizing a modern, simple UI/UX design, the website differentiated the brand from its local and global competition.
- Compliant to ADA Level AA standards as mandated by Web Content Accessibility Guidelines (WCAG) 2.0 requirements that public websites should support. This ensures equal accessibility for people with disabilities as it relates to type size and weight, captions for photos and video elements, user interface elements, andoverall user experience.
- Focus on ﬁnancial education, American National Bank is able to use the new website as a tool to provide customers with insights into achieving their ﬁnancial goals.