In mid-2019, Adventure House made a strategic business decision to move from a physical office space to a virtual/shared space model. This decision wasn’t made lightly and was made only after a deep analysis of changing models, best practices for business continuity, and implementing a roadmap that plotted the way forward.

First, it took a reason (in our case, it was skyrocketing NYC rent), followed by a shift in mindset that one needs to travel to a physical office space to be an effective worker. Once the decision was made, it took months of preparation and implementation which included:

  • Putting systems and software in place for teams to create/share/communicate with tools like screen sharing, structured chat spaces (text/voice/video), and a VOIP solution that replicated working in a physical space
  • Implementing digital processes for an effective company workflow aligned to client schedules as well as having regular team and 1-2-1 meetings
  • Implementing new secure technology equipment and infrastructure to ensure teams had access to both local and cloud-based files with redundant cloud-based back-up systems
  • Engaging with the right IT team long-term to manage the virtual infrastructure and physical workstations if issues arise or upgrades/replacements are needed.

This didn’t happen overnight. It took time and careful planning to implement a model that set up remote workers with the tools and technology that enabled their success.

A virtual workforce for a global pandemic.

So here we are, March 2020. The world and markets may be in a panic as of this writing but agency work still needs to get done. Companies still have business needs and customers to communicate to, and we need to help achieve their strategic goals.

Taking the necessary time to implement a virtual model and workforce has been a fortuitous business decision with many positive benefits not anticipated, such as working uninterrupted through a global pandemic. A virtual agency provides the benefits of:

  • Uninterrupted workflow. A virtual worker has already adapted to their out-of-office surroundings and can work effectively outside the confines of a physical office, working to achieve sometimes aggressive deadlines without interruption.
  • Virtual collaboration. Similar to a physical office, a virtual office needs to collaborate with team members effectively. If the collaboration is in the form of a creative brainstorm session, schedule or resource discussion, or even discussing project status, the virtual office has the tools to collaborate effectively to be super responsive to client needs.

At the end of the day, our clients not only depend on our agency services but also on our responsiveness. A virtual model has allowed us to laser focus on their needs and deliver on every deadline, no matter how challenging the situation is.

Please reach out to me directly if I can be assistance in answering questions about virtual processes and the digital tools we use successfully.



Alexander Acker is the President of Adventure House.