In conjunction with LPL Financial and Astoria Bank, creation of a multi-touch, lead nurturing campaign designed to convert leads into new customers. Scope expanded over digital and traditional touchpoints.
Creation of a responsive microsite that was based on sharing key industry insights. Site was designed for ease of content updates.
Digital marketing via targeted email campaign and email automation software to key customer demographics.
A/B testing and analytics review provided the backbone to consistently fine-tune subject lines, calls to action, and overall email design.
In addition to digital channels, tactics such as postcards were employed for traditional customer acquisition.