Iridium Development is a luxury contractor specializing in high-end residential homes. Their services are described as “boutique general contracting that defies expectations” and this ethos needed to be reflected on their new website. To be successful, it was essential to demonstrate quality to potential home renovators seeking a contractor with expertise in the luxury space. The new site put photography first and had slide shows throughout with large, beautiful photography of luxurious residences and messaging that creatively communicated the Iridium advantage.
Scope included brand voice development, content development, UI/UX design, and responsive HTML development.